Web design usually refers to the numerous tasks required for the creation of the front-end web page. Every website includes a huge amount of pages that are interconnected in the overall site architecture. There are two main directions that web design needs to follow for a website to be successful. On the one hand the presentation for the user, the navigation mode and the visual appeal convince the web surfer to stay on a particular page. And secondly, the web designer has to optimize the website and create it in such a way so that it works well with non-human browsers.
Web design is performed in HTML or HyperText Markup Language. Another option here is XHTML which is stricter, but through these two languages, the designer tells the browser what the web page should be like. The presentation of the website using cascading style sheets (CSS) has been separated from the underlying structure of the website which is HTML based. This is a pretty recent trend that has nevertheless become popular for web design in recent years.
From a technical point of view, web design poses great difficulties for the inexperienced or non-skilled. Even if web design works great and the website appears as planned on a certain browser, it may show completely different on another. That’s why web design and website maintenance also involve numerous fixes and work-arounds to try and circumvent the indexing crawlers of search engines. The graphics are another major part of web design bringing in another set of concerns for the expert in charge of the web design project.
That’s why sometimes web design requires a supplementary effort to provide dynamism and attractiveness for different users and a wide range of browsers. In addition to that, there also has to be a static layout for image use or for the incorporation of other fixed-size components. Website builders make web design sound piece of cake, yet, if they could do all the work that is, why do people still need web designers and web programmers? There is a trick in this too.
Web design has indeed become more accessible, but not too accessible for the layman. A website builder will never create a website that could match in value and content a website designed, supported and maintained by a team of experts. Website builders are just some tools that help non-technical users who can’t afford to pay for professional web design to cherish some of the great things the Internet has to offer.