Dear Frustrated Business Owner,
ALL the traditional offline media such as the YELLOW PAGES, Newspapers and TV are dying a slow and painful death!
Quality Web Design research shows that Tens of Thousands of Local Businesses are pulling out of these impotent and ineffective offline marketing channels… everyday. The Internet is taking over, like an all conquering army swarming over the enemy and devouring everything in its path.
You are not on your own; 14 Million Local Businesses in the U.S. and 2 Million Local Businesses in the UK DO NOT even have a Website!
WARNING!! Here are some Amazing Facts that you should pay attention to:
1. 73% of activity online is “related to Local Search activity” (Google 5/07)
2. For every one dollar or pound UK or US. consumers spend online, another five or six go offline with their purchases that are influenced by online research.
3. 97% of Internet users in the US and UK, gather shopping information online, and of those consumers 51% explicitly characterize their behaviour as “Shop Online, Purchase Offline”
4. 43% of search engine users are seeking a local merchant to buy something offline.
5. 54% of search users have substituted Internet/search for the phone book (Source: comScore Networks)