Never has advertising and marketing changed as much as they have done in the past decade. For advertisers the mediums available were traditional at most and those mediums were getting way too crowded as more and more companies and individuals took to screaming out the names and propositions about their products and services. So with the advent of the internet many realized a whole new medium and the idea of having a website to sell your products, services and even opinions came about. But as the cost of setting up and maintaining a website began to fall dramatically it opened up even this sphere to everybody and anybody, more so than traditional advertising mediums ever could.
And with these changes came new ways and ideas of communicating a message across to the intended audience. What has also changed is the ease with which one can target these said audiences and the level of specification. PPC search engine marketing is one amazing example of it. PPC search engine marketing or Pay Per Click as the acronym stands for is a system where one is charged only when a potential client or internet user for that matter clicks on your advertising. Compare this with a conventional newspaper advertisement. An advertisement in a selected newspaper will be seen by all and comes at an exorbitant price. And you can never be guaranteed of the effectiveness of the piece of communication or quantify the success. Now place that same piece or a separate piece on the web under a PPC search engine marketing plan and you can specify where it will appear. PPC search engine marketing plans ensure they are placed in areas of the web where the target audiences are most likely to frequent. These are done by analyzing the markets, usage of key words and by research on how consumers behave online. Therefore a piece on healthy living will be placed in areas of interest to the target audience. That is the amazing advantage of a PPC search engine marketing model when compared with conventional tools and even other online communication models. Then the most astounding advantage is the fact that you only pay for the amount of hits or in this case clicks you get on your placement. You cant expect all these clicks to convert into action or definite results but you can at least gauge the effectiveness of the placement as well as the piece you are advertising under your PPC search engine marketing plan. And because you only pay for the actual amounts of clicks your PPC search engine marketing plan lets you make the most of your spend, which in most cases is for actual interactions with potential customers.