Free Search Engine Optimization

Search engines are here to stay. Every day, millions of people find the information they require through search engines effectively. The search engine companies such as Google do offer enhanced services for their search engine users every now and then. Therefore, search engine is not an old or expiring technology; rather it is at its teen now. Therefore, all the companies and individuals who want their businesses to boost should focus more to increase search engine traffic, both in short and long term.

There are many methods used to increase search engine traffic. The two main methods are called on-page optimizations and off-page optimizations. Let’s have a look at the two methods in detail.

On-page search engine optimizations to increase search engine traffic is the most cost effective way to increase search engine traffic to your website. Since the on-page techniques are quite straightforward and can be done by anyone with little technical knowledge, this has become the most popular way of getting more traffic to the websites. Although this method is easy and cost effective, this is not the method which gives you the best results. Usually it is off-page optimizations that give you the edge in being found by the Internet searches. Why? Let’s have a look.

To increase search engine traffic, you need to make yourself visible to the rest of the Internet world. When search engine users do search for a certain keywords in the search engine, the search engine algorithm lists the results based on the ‘weight’ of each website relevant to the keyword used. The search engine algorithm uses a number of factors for this listing and prioritization. The on-page optimizations to increase search engine traffic are usually given less ‘weight’ compared to off-page optimizations, so that is why you need to focus more on off-page optimization in order to increase search engine traffic.

When it comes to off-page optimizations, link building is the number one trick. Using this method, you will link other websites to your website where the link originates from the other website. If the origin website of the link has higher search engine ranking than yours, the link is considered as a ‘vote’ and it helps to have more ‘weight’ for your website / web page. In order to increase search engine traffic, you may need a lot of such links coming in to your website.

Link farming is another method employed to increase search engine traffic. Most of the popular search engines recognize this practice as spamming or misleading the search engines, so they ban such results being displayed in the search engine results.

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